1,800+ Keywords and Three Revenue Streams for A-B-CPR

The Situation

A-B-CPR provides CPR and first aid training in San Diego. Their market is crowded in a specific way: national certification brands dominate the broad search terms, while local training providers fight over what’s left. A-B-CPR was losing winnable searches to competitors, and their site mixed together every kind of customer: individuals wanting a weekend class, employers needing on-site training, and people looking for online certification.

To grow, A-B-CPR needed to show up for the searches that actually lead to class registrations, not compete head-on with national sites for generic terms.

What We Did

1. Keyword research that respects the market

We built a content strategy around targeted keyword research. Instead of guessing what to write, we identified the specific searches San Diego residents and businesses use when they need CPR or first aid certification: course types, certification requirements, renewal timelines, and local intent terms. Where national brands owned a term outright, we didn’t chase it; where searchers wanted a local answer or a specific question answered well, we built the page to win it.

2. Content built to answer, not to fill

Each piece targets a real search with real intent behind it, written to answer the question clearly and point the reader toward registering for a class. Focused pages beat generic ones, especially for a local business competing against national brands. The site now ranks in the top 5 for “how long is a CPR certification good for” (a 1,000-searches-a-month question) and is climbing on “CPR and first aid certification,” an 8,000-a-month head term.

3. Three clear revenue streams

As traffic grew, we restructured the business’s online presence around its three actual income streams: in-person classes, on-site workplace training, and online certification. Each stream gets its own pages, its own keywords, and its own conversion path. The online training arm is now being built out as a standalone site and brand, so its purpose and intent are unmistakable to Google and to AI search engines evaluating who should be recommended.

The Results

• 1,800+ keywords ranking, with 21 in Google’s top 3 and 9 new top-3 positions added in the last 90 days
• 2,300+ organic visits per month from people searching for exactly what A-B-CPR sells
• #1 for every branded search, so no competitor intercepts people looking specifically for A-B-CPR
• Three distinct revenue streams, each with its own search presence and growth path

A-B-CPR stopped losing to competitors and started compounding. The next phase, spinning online certification into its own brand, positions them for how search is changing: clear purpose, clear intent, and content that AI assistants can confidently recommend.

Visit the client: A-B-CPR First Aid Training